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E-Commerce Websites.

Product Management Features
Ecommerce storefront would be scalable – You would be able to add unlimited number of products, product categories and other options like sub-categories and menus.

Bulk order discounts – This is the holy grail of consumer marketing and is one of the most valued requirements for your ecommerce website.

Promo codes – Universally used today, these codes can be implemented one or more times.

The ecommerce solution that you choose would have the ability to assign products to multiple categories.

Multiple factors with assigned weights for calculating shipping cost – The cost to ship an expensive or a breakable item is much more, and rarely depends on the weight of the product. Your ecommerce solution would have factors based on which shipping charges can be calculated.

Comments upon ordering – Customers may need to provide some extra information related to the design, configuration or other attributes of your product or about shipping/billing. It is always recommended that a “Comment” or “Description” box be present adjacent to the order screen.

Support for add and display of product suppliers, product manufactures or brands – This is important for narrowing down the choices and even for categorizing the products in a better fashion.

Image Gallery of the products – Usually, most ecommerce site owners like to have multiple product photos to keep the visitor interested and to show the product look and feel.

Automatic support for Cross selling – Related products display is a great way of keeping users engaged with your website and help you sell more. It can be a tiring job to manually tag related products. There would be a provision through the product management system to correctly predict the related products.

An important feature for ecommerce stores that sell software or media would be to allow digital downloads. The ecommerce storefront must check the log-in and order status of the user before allowing downloads.

Your ecommerce storefront would provide the ability to promote “Featured Products”, “New Products”, “Best Sellers” or “Hot Deals” on the home page or the category index pages of your website.

Ability to remove shopping cart links so that if there is some issue with your merchant account or your PayPal account, it can still run as a catalog website.

Admin Related Features
The ecommerce solution that you choose would let you easily manage products, categories, shipping and the orders.

Easy upload of images, videos and software from your computer through a web browser.

The system would have an elaborate Help section or an active support system via chat, phone or even a forum so that you can get some assistance as and when needed.

Ability to alter the shipping price and even attach “free shipping” for certain products.

The ecommerce store that you use would support multiple shipping.

Ability to add sales tax figures through the ZIP code for domestic shipments and through country code for International orders.

Ability to export orders, customers, total sales, tax and shipping related data.

Would be able to activate or deactivate a customer record.

Would provide the ability of PO ordering which can be selected by the admin for a customer.

Order management and corresponding inventory level updates would be easy to understand and fulfill.

Add comments to orders which can be seen by the customer. This helps you, the admin, as you can answer any customer questions or put some points forward, if needed.

Restriction of digital downloads so that the system is not abused or used in an unwanted manner.

Integrated online payment gateway such as PayPal, Cashu for collecting payments corresponding to the orders.

Capabilities to send emails and email newsletter with dynamic categorization based on purchased products or “wish lists”.

The system would be easy to assist the admin in creating and maintaining promo codes and bulk order discounted prices for products.

Customer Centric Features
Account creation would be easy and non-mandatory. Large forms which ask for too many fields to be filled before proceeding for checkout, discourages visitors and may lead to uncompleted orders on page visits.

The shopping cart software would let the customer edit their profile which carries important contact information.

The shopping cart would let the users add a new billing method and modify the existing ones. This helps the site in case of credit card failures when a backup card or a PayPal account is used by the customer to complete the order.

Informing the customers is one of the most important things that your ecommerce solution would do. Whether it is when they place the order or when the status of their order changes, your ecommerce system would notify the customer via email.

Product download links in the Customer Area makes it easy for the customers to download at their will.

Product “Email a Friend” links where the customers can send a product link to one or more friends.

Printing of the orders and the invoices would be supported by the system.

Add to Wish list or Save to Cart features that lets the users order at a later date or time.

If your ecommerce website sells products internationally, language translation and currency conversion capabilities help you close more deals.

Security and Payment Gateway Features
The servers that you use would be SSL enabled and if your web development company is providing the hosting for your ecommerce site, they would have SSL on their servers.

Databases that retain the credit card numbers and passwords for user accounts would do so in an encrypted format.

Throughout the storefront, there would be a robust scheme to validate user input.

Configuration settings for the storefront would not be assigned to every login, but only to one, top level admin

The shopping cart would support offline credit card payment, payment processing by phone, mail, PO methods for the most popular payment gateway.

Built-in support for PayPal, 2checkout.com.


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